Lee get's a mention as an aside... http://www.prweek.com/news/907384/Celebrity-Beyond-15-minutes-fame/
That whole branding thing is very interesting. I think you can call DVO a brand -- she's got loads of endorsement deals. Not sure if Lee should go down that path yet. I think it was just as well that the ASDA deal never materialized.
Interesting. I think Lee will be selective with his endorsement deals and sensible with what he chooses to take on.
Yeah, it looks like he's doing the right stuff! Yeah! Pushing the talent angle. We played that one right, huh? Good fans we are!
