During the pandemic our virtual sessions were full, but now inquiries have slowed down. We assumed demand would stay high, yet engagement on our social pages dropped fast. I feel like we missed something important. Can you point me toward behavioral health marketing best practices that work in today’s environment?

Ugh, felt this post in my soul — ran a small wellness group during COVID and watched the exact same cliff happen around mid-2022. Everyone vanished overnight like poof.
Biggest lesson we learned? People stopped searching "I need help NOW" and started shopping around more carefully. Your messaging has to shift with that.
Someone in a similar thread dropped healthcare behavioral health marketing insights and honestly it reframed how we approached everything — stigma-aware content, trust-building before conversion, the works. Completely different ballgame post-pandemic.